Net-a-porter sells Google Glass

Net-a-porter sells Google Glass

Net-a-porter.com will sell Google Glass from 23 June and becomes the first third party web shop to sell Google Glass. Diane Von Furstenberg will create the design.

Von Furstenberg as 'early adopter'

Von Furstenberg has created a collection with 5 colours, priced 120 to 225 dollars (88 to 165 euro), with two types of sunglasses also for sale. If you want every advantage of a Google Glass, you will have to pay more, namely 1,700 dollars (1,247 euro).

 

Net-a-porter has become the first retailer allowed to sell Google Glass, as Google is currently the only one selling the device and it is no coincidence that Von Furstenberg was chosen first. The designer had used Google Glass in one of her shows in 2013 and was one of the first to use Google Hangout for e-commerce as well. She had used it for a presentation which allowed viewers to order the articles online right there and then.

 

While Google has worked to make Google Glass even more functional, it has also moved into a more fashionable direction. It has worked with Ray-Ban and Oakly, while also attracting Ivy Ross (who had previously worked for Calvin Klein and GAP).

Questions or comments? Please feel free to contact the editors


Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top