Fashion web shop Net-a-Porter has confirmed it will launch an online sports clothing store on 9 July. It aims to offer clothing that is somewhat different to what customers might find in regular sports brand.
The shop will be called Net-a-Sporter and will have 37 brands spread over 11 sports, ranging from tennis to running, swimming and surfing. It will add equestrianism and skiing later this year.
"To ensure Net-A-Sporter is a differentiator, we’ve broadened our buy and picked up brands that offer a unique point of difference, while focusing on technical fabrications, performance and fashion. “We’ll also be partnering with Lisa Marie Fernandez and Zimmermann to create exclusive capsule collections especially for our customer", Candice Fragis told FashionUnited.
"The initial idea for Net-a-sporter only came about six months ago. We already carry some great activewear brands, such as Adidas by Stella McCartney, Lucas Hugh and Nike and we wanted to build on our offering and broaden our buy to create a dedicated category for sport", Net-a-Porter president Alison Loehnis explained to The Telegraph.