Online fashion retailer Net-a-Porter has launched mobile app called The Net Set, which is in fact a social network fully focused on luxury clothing. Users can follow trends, recommend items and post pictures.
Direct contact with customer
The website will not only allow customers to network, but shop as well as more than 350 luxury brands will have products for sale on The Net Set. Moreover, it gives these companies a direct link to their customers. "The rise of social media and style blogs has shown that women around the world are inspired by each other’s styles and their closets. The Net Set is to mobile in 2015 what Net-a-Porter.com was to desktop in 2000", Net-a-Porter's founder Natalie Massenet said.
The Net Set application will be available from 13 May for iOS users, with other platforms to follow later on. Net-a-Porter has also signed a deal with Italian online retailer Yoox Group in March and both companies will soon merge into Yoox Net-a-Porter Group.