Net-a-Porter launches social luxury network

Net-a-Porter launches social luxury network

Online fashion retailer Net-a-Porter has launched mobile app called The Net Set, which is in fact a social network fully focused on luxury clothing. Users can follow trends, recommend items and post pictures.

Direct contact with customer

The website will not only allow customers to network, but shop as well as more than 350 luxury brands will have products for sale on The Net Set. Moreover, it gives these companies a direct link to their customers. "The rise of social media and style blogs has shown that women around the world are inspired by each other’s styles and their closets. The Net Set is to mobile in 2015 what Net-a-Porter.com was to desktop in 2000", Net-a-Porter's founder Natalie Massenet said. 

 

The Net Set application will be available from 13 May for iOS users, with other platforms to follow later on. Net-a-Porter has also signed a deal with Italian online retailer Yoox Group in March and both companies will soon merge into Yoox Net-a-Porter Group.

Questions or comments? Please feel free to contact the editors


Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Back to top