Nestlé cheaper online than offline

Nestlé cheaper online than offline

Nestlé products are cheaper in its Swiss web shop than they are in retail stores. This is Nestlé's attempt to compete with supermarkets, whose reaction has been lukewarm at best.

No competition

According to a Swiss newspaper, Nestlé offers its products cheaper on its own web shop than it does at supermarkets like Coop and Migros, both of which refuse to comment on Nestlé's competitive actions. Nevertheless, rumours state that both retailers are not satisfied with Nestlé's approach.

 

"Some products are cheaper on Nestlé's web shop than what I pay them as a wholesaler", Dominique Locher (CEO for Le Shop, a Migros subsidiary) said. She does put the evolution into context as she doesn't believe web shops will become direct competitors for supermarkets where customers come to buy items for an entire week.

 

Nestlé is not the first manufacturer that launched its own web shop, as Unilever and P&G have been experimenting with their own web shops. Beiersdorf also launched its own web shop in Germany and Great Britain for Nivea.

Questions or comments? Please feel free to contact the editors


Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Back to top