More than half of Europeans shops online

More than half of Europeans shops online

The bureau for European statistics, Eurostat, shows that more than half of all Europeans in the age bracket of 16 to 74 shops online, up from about 30 % in 2007.

Clothing and sporting equipment

Ever since 2007, the number of shoppers has increased to 53 %, which means Europe has met its own goal of having at least one in two Europeans shop online by the end of the year.

 

Particularly clothing and sporting equipment are bought online: 60 % of online shoppers occasionally buys something in these particular branches. Travel (52 %), household appliances (41 %), event tickets (37 %) and books (33 %) are also popular with online shoppers.

 

Brits are the biggest online shoppers: more than 80 % of Brits buys something online. Germany and Denmark are the other two in the top three. The Netherlands rank 7th with about 70 %, while Belgium is merely 12th. At the bottom of the European class are Italy, Cyprus, Bulgaria and Romania.

Questions or comments? Please feel free to contact the editors


Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Back to top