More than half of Europeans shops online | RetailDetail

More than half of Europeans shops online

More than half of Europeans shops online

The bureau for European statistics, Eurostat, shows that more than half of all Europeans in the age bracket of 16 to 74 shops online, up from about 30 % in 2007.

Clothing and sporting equipment

Ever since 2007, the number of shoppers has increased to 53 %, which means Europe has met its own goal of having at least one in two Europeans shop online by the end of the year.


Particularly clothing and sporting equipment are bought online: 60 % of online shoppers occasionally buys something in these particular branches. Travel (52 %), household appliances (41 %), event tickets (37 %) and books (33 %) are also popular with online shoppers.


Brits are the biggest online shoppers: more than 80 % of Brits buys something online. Germany and Denmark are the other two in the top three. The Netherlands rank 7th with about 70 %, while Belgium is merely 12th. At the bottom of the European class are Italy, Cyprus, Bulgaria and Romania.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top