Modcloth's own employees showcase swimwear | RetailDetail

Modcloth's own employees showcase swimwear

Modcloth's own employees showcase swimwear

American fashion etailer Modcloth has attracted a lot of attention with its newest swimwear ad campaign, where founder Susan Koger and several employees showcase the collection themselves.

No Photoshop, all natural

"Why pay professional models when your own company has plenty of women to organize a photoshoot with" is the motto, as Modcloth had no problem finding willing employees to showcase its newest collection of bikinis and bathing suits.

 

Even Sugan Gregg Koger, who founded the retro label with her husband Eric Kroger in 2002, is part of the ad campaign. No Photoshop has been applied to the images, a staple of the company since its "No photoshop pledge" in August 2014.

 

Trying to find its second wind

Ever since its launch in 2002, Modcloth has seen tremendous growth and was even called the fastest-growing American private retailer in 2010. It closed in on a 100 million dollar turnover in 2013, but disappointing results meant it had to let go 120 of its 500 employees in 2014. Ever since, the company has been looking for its second wind.

 

Co-founder and CEO Eric Kroger took a step back on 19 January 2015 and passed the baton to Matthew Kaness, who had been Urban Outfitters's Chief Strategy Officer up until then.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.