Mexx closes web shop to build better one

Mexx closes web shop to build better one

Fashion label Mexx has decided to close its web shop entirely, as it is not satisfied with its results. Customers will not be able to buy Mexx clothing online until a new web shop is finished.

Not proud of web shop

"We are not extremely proud of our current web shop. So about a year ago, we decided to build a new online store. The expectations of the store were running high. But it turned out to be such a disappointment", Mexx’ chief creative officer Julia Hansen told Fashionunited. "We decided that if it did not add anything to the Mexx brand, then we just would not do it. We will say 'no' to any plans that do not add any value to Mexx."

 

Customers could still order up until 28 February, with another two weeks to return clothing if needed, but then it is no longer possible to shop online at Mexx. The move is temporary, as the fashion retailer is building another web shop immediately: “We would rather take some time off and return with an amazing online platform, a web shop that will make shopping a great experience, then continue to let consumers visit a online store that we are anything, but proud of.”

 

The closure of the web shop is followed by the launch of a new website, where it will be able to show off its new collections. Anyone who wishes to buy clothing through mexx.com will be transferred to partner shops, where Mexx clothing is on sale.

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top