Mexx closes web shop to build better one

Mexx closes web shop to build better one

Fashion label Mexx has decided to close its web shop entirely, as it is not satisfied with its results. Customers will not be able to buy Mexx clothing online until a new web shop is finished.

Not proud of web shop

"We are not extremely proud of our current web shop. So about a year ago, we decided to build a new online store. The expectations of the store were running high. But it turned out to be such a disappointment", Mexx’ chief creative officer Julia Hansen told Fashionunited. "We decided that if it did not add anything to the Mexx brand, then we just would not do it. We will say 'no' to any plans that do not add any value to Mexx."

 

Customers could still order up until 28 February, with another two weeks to return clothing if needed, but then it is no longer possible to shop online at Mexx. The move is temporary, as the fashion retailer is building another web shop immediately: “We would rather take some time off and return with an amazing online platform, a web shop that will make shopping a great experience, then continue to let consumers visit a online store that we are anything, but proud of.”

 

The closure of the web shop is followed by the launch of a new website, where it will be able to show off its new collections. Anyone who wishes to buy clothing through mexx.com will be transferred to partner shops, where Mexx clothing is on sale.

Questions or comments? Please feel free to contact the editors


Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Back to top