Metro opens web shop on Alibaba | RetailDetail

Metro opens web shop on Alibaba

Metro opens web shop on Alibaba

German Metro will open a store on the online Tmall platform, which is part of Alibaba. It hopes to sell its products online to the Chinese customer this way, in addition to its 80 offline stores in China.

Small product range at first

Metro will place Metro Cash & Carry products on its web shop, alongside a selection of German products. At first, its product range will be a mere 100 products, including coffee, chocolate and cosmetics although it will add new products in the future.


Alibaba and Metro will also sit down together to see how they can collaborate more in the future, for example in the fields of distribution channels and data analysis.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top