German Metro will open a store on the online Tmall platform, which is part of Alibaba. It hopes to sell its products online to the Chinese customer this way, in addition to its 80 offline stores in China.
Small product range at first
Metro will place Metro Cash & Carry products on its web shop, alongside a selection of German products. At first, its product range will be a mere 100 products, including coffee, chocolate and cosmetics although it will add new products in the future.
Alibaba and Metro will also sit down together to see how they can collaborate more in the future, for example in the fields of distribution channels and data analysis.