Media Markt-Saturn has expanded its pilot project with taxis to the whole of Germany. Previously, only Hamburg had the test case, in which taxis had to deliver online orders within the hour.
Delivery cost equals cab fare
The pilot program started in August 2013 in Hamburg. Customers of two different Media Markt stores could get their online orders delivered at home within the hour with a taxi. It was a collaboration with MyTaxi, a cab company that also allows customers to order taxis with a mobile app. Now they can also get rides for their packages.
The customer only has to pay the cab fare when the package gets delivered. MyTaxi founder, Sven Külper, told German Internetworld that the fare usually is not any higher than with DHL or UPS. The biggest advantage is that it gets delivered within the hour.
MyTaxi currently has some 45,000 taxis in 40 German cities, aside from Vienna, Graz, Salzburg, Zurich, Barcelona, Warsaw and Washington. There was another pilot program in Austria between Media Saturn and MyTaxi and it is highly probable the service will expand into Austria as well. From February onwards, every German can use MyTaxi to get packages delivered.