Marks & Spencer opens online outlet store

Marks & Spencer opens online outlet store

Marks & Spencer has added a webshop – powered by Amazon – to its successful outlet formula that brings 1,300 articles closer to the customers who live too far from any of the 50 physical M&S Outlet stores.

Taking back customers

With the move towards an online outlet store, M&S hopes to attract shoppers with cheaper clothes, as the chain has been suffering from cheaper rivals in shopping streets, but also from supermarkets and other online stores. M&S hopes to lure their customers back through discounts up to 40% and their higher-quality clothing. Delivery in the UK is free until the beginning of March as a kind of welcome gift, while subscribing to the M&S online outlet newsletter earns you another 10% discount.

 

Analysts question the M&S move, as the new online store may lure customers away from their own 'full price' online store, especially for timeless items. But, as the proof of the pudding is in the eating, only the future can show whether or not the online outlet store will have been a good move...

Questions or comments? Please feel free to contact the editors


Everything costs 3 dollars in Brandless web shop

19/07/2017

Two American entrepreneurs have come up with an interesting new formula. Everything in their web shop, called Brandless, is priced at three dollars. The price is that low because they have cut a lot of costs.

Dutch eCommerce industry faces shortage of employees

17/07/2017

Dutch eCommerce companies struggle to find sufficient employees to handle the industry’s growth. More than half of the companies have job openings that can hardly be filled.

Alibaba launches its own intelligent speaker

05/07/2017

Chinese Alibaba has now also entered the intelligent speaker market, following Amazon, Apple and Google. Its main attraction is that the speaker is a lot cheaper than the competition. A small group can now trial the device for one month.

Media-Saturn wants to turn back Redcoon acquisition

27/06/2017

Media-Saturn has adopted a very peculiar strategy to get web shop Redcoon’s losses to disappear. It filed a lawsuit to retroactively cancel its 2011 acquisition.

Europe hands Google record fine

27/06/2017

According to the European Commission, Google took advantage of its market position to more prominently feature its own products in the search results. The fine is an astonishing 2.42 billion euro.

Metro Group invests in mobile payment solution

27/06/2017

German Metro Group invested in British start-up Yoyo Wallet, a rapidly-growing European mobile payment service. Together with other companies, Metro Group invested 14 million euro in Yoyo Wallet.

Back to top