Marketing chief Zalando to Peek & Cloppenburg

Marketing chief Zalando to Peek & Cloppenburg

Chief Marketing Officer of Zalando, Christian Meermann, has left Zalando at the end of June and is currently travelling around the world. According to German website Etailment he will start working for Peek & Cloppenburg when he returns. That company recently invested heavily in online retail. Meermann refuses to comment until he is back from his travels.

Zalando towards more local marketing

Meermann worked for Zalando for three years. He was responsible for all national websites of the group. His job was to raise brand recognition as high as possible and to increase sales to its maximum.

 

At Zalando Meermann will be replaced by Swiss Arne Schenker, who worked as marketing manager for Procter & Gamble in his home country last year.

 

Zalando, which had sales of 1.2 billion euro in 2012, using the switch to change its centralised marketing approach towards a more local approach of its markets.

Questions or comments? Please feel free to contact the editors


Aldi will home deliver in the United States

16/08/2017

In the United States, German discounter Aldi will start one-hour deliveries for online orders thanks to the support of American startup Instacart. Amazon’s reaction: “You will be able to pick up your order within two minutes from now on.”

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Amazon: a looming problem for other retailers

27/07/2017

Those who thought Amazon’s growth would slow down, were wrong: the company is now worth more than 500 billion dollars. The Amazon effect is even troubling other retailers and investors. How should they react?

Back to top