Marketing chief Zalando to Peek & Cloppenburg

Marketing chief Zalando to Peek & Cloppenburg

Chief Marketing Officer of Zalando, Christian Meermann, has left Zalando at the end of June and is currently travelling around the world. According to German website Etailment he will start working for Peek & Cloppenburg when he returns. That company recently invested heavily in online retail. Meermann refuses to comment until he is back from his travels.

Zalando towards more local marketing

Meermann worked for Zalando for three years. He was responsible for all national websites of the group. His job was to raise brand recognition as high as possible and to increase sales to its maximum.

 

At Zalando Meermann will be replaced by Swiss Arne Schenker, who worked as marketing manager for Procter & Gamble in his home country last year.

 

Zalando, which had sales of 1.2 billion euro in 2012, using the switch to change its centralised marketing approach towards a more local approach of its markets.

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