Majority of Americans bought Black Friday purchases online

Majority of Americans bought Black Friday purchases online

Research from the American National Retail Foundation shows that more people bought their Black Friday purchases online than there were people heading to brick & mortar stores.

Rise of mobile appliances

In all, American online sales reached 4.45 billion dollars (4.21 billion euro) during Black Friday, up more than 14 % compared to last year's turnover. More than half of those purchases took place on a mobile device. In that time frame, Wal-Mart noted about half a million orders, double last year's numbers.

 

Physical stores have noticed a drop in turnover, as Black Friday sales amounted to 12.1 billion dollars (11.4 billion euro) this year. One of the main causes is that Black Friday has lost its importance as the shopping period is being spread over a longer period of time, starting right after Halloween.

 

The way Black Friday deals are being used, also has its impact on store sales. An increasing number of major chains already reveal their deals online, hours before they are available in stores themselves.

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top