Lush wins court battle against Amazon | RetailDetail

Lush wins court battle against Amazon

Lush wins court battle against Amazon

British cosmetics company Lush has won a legal battle against Amazon for the use of the word “lush”. Amazon had used the word to pull search engine users to its online store, despite not selling Lush products.

Lush registers Amazon director in retaliation

Amazon’s branches in the UK and Luxembourg lost the court case, but they will appeal against the decision, not in the slightest because Lush has also trademarked “Christopher North”, the name of’s managing director, as part of its retaliatory actions.


The move to register ‘Christopher North’ is a prime example of how companies can unite through a common enemy, in this case Amazon. Previous examples were Apple with a Mac vs pc, Virgin vs Coca-Cola, Oracle vs SAP or Hewlett-Packard.


Lush, which has said it is “upsetting to have something personal to you, used by someone else”, now has several options as to what to do with its own trademark. It runs the risk of coming across as petty if it chooses to pursue its trademark use, but it might also stir the hornet’s nest in Amazon. Previous clashes that Amazon had to endure, have – on several occasions – ended in Amazon purchasing the other party, like Zappos (shoe retailing) and

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German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

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