Lush wins court battle against Amazon

Lush wins court battle against Amazon

British cosmetics company Lush has won a legal battle against Amazon for the use of the word “lush”. Amazon had used the word to pull search engine users to its online store, despite not selling Lush products.

Lush registers Amazon director in retaliation

Amazon’s branches in the UK and Luxembourg lost the court case, but they will appeal against the decision, not in the slightest because Lush has also trademarked “Christopher North”, the name of Amazon.co.uk’s managing director, as part of its retaliatory actions.

 

The move to register ‘Christopher North’ is a prime example of how companies can unite through a common enemy, in this case Amazon. Previous examples were Apple with a Mac vs pc, Virgin vs Coca-Cola, Oracle vs SAP or Hewlett-Packard.

 

Lush, which has said it is “upsetting to have something personal to you, used by someone else”, now has several options as to what to do with its own trademark. It runs the risk of coming across as petty if it chooses to pursue its trademark use, but it might also stir the hornet’s nest in Amazon. Previous clashes that Amazon had to endure, have – on several occasions – ended in Amazon purchasing the other party, like Zappos (shoe retailing) and Diapers.com.

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top