French luxury group Kering, formerly PPR, has created new online shops for its fashion brands Stella McCartney, Alexander McQueen and Yves Saint Laurent. Other brands of the company, such as Bottega Veneta and Sergio Rossi, already had their own online sales platform.
1 billion euro online sales by 2020
Kering is working with Italian Yoox for the creation of the online shops. That company specialises in web design, e-commerce and online marketing. It will also handle sales made through the websites. Kering will provide all content for the websites.
The stronger online presence is part of the plans of Kering to have sales of 1 billion euro via online shops by 2020.
Yoox also manages online shops for a number of other luxury brands, such as Giorgio Armani, Dolce & Gabbana, Brunello, Cucinelli and Marni.