Keep launches universal shopping cart

Keep launches universal shopping cart

American fashion site Keep has launched a 'universal shopping cart' that would work across the boundaries of online stores. Customers can then search for what they want and check out in one go.

Simplify mobile checkout

An important reason to create this shopping cart was to simplify the checkout process on mobile appliances. "Today, mobile Web checkout is terrible when you want to check out with one store, and intolerable if you set out to buy across various stores", Keep president MaryAnn Bekkedahl said. She believes mobile payments still have untapped potential, with consumers resisting the current system.

 

Keep would be an intermediate party with this new shopping cart: the customer can order products from a range of web shops through Keep's website but when he wants to checkout, Keep basically buys the products at the different stores and then presents the consumer an easy checkout. This way, he won't have to go through several log-in and payment procedures at different web shops.

 

Keep's system is currently in a beta phase with a group of users still testing it, but if everything goes according to plan, the shopping cart will be introduced later this year.

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top