Jet.com, part of department store chain Walmart’s group, opened a pop-up store in New York, specifically for groceries, at concept store Story.
Compete with Amazon
Jet.com’s store will be around for six weeks and also organize events, for instance with chef Mario Batali. The pop-up store is another one of Walmart’s attempts to wage war with Amazon. It acquired Jet.com to expand its online reach and to continue its fight against Amazon.
Its competitor is not sitting idly by, because it has been adding physical stores too, like Amazon Fresh pick-up locations that give Amazon Prime subscribers an opportunity to pick up their online orders for free and within 15 minutes.
Walmart itself has also launched several new services to satisfy its online customers: online orders can be picked up in an increasing number of stores and groceries can also be delivered at home thanks to Uber and Lyft drivers.
Ever since it acquired Jet.com, Walmart also acquired several other companies to increase its online power. Fashion web shop Modcloth, furniture seller Hayneedle, shoe store Shoebuy and fashion shop Moosejaw all joined Walmart’s network ever since, acquisitions that should also improve Jet.com’s prowess.