Belgian clothing chain JBC will take advantage of a talent show to force a comeback in the Netherlands: the company has launched a web shop dedicated to children's clothing.
Benefit from K3 hype
JBC is heading back to the Netherlands, ten years after its first attempt with five local stores it had to close soon afterwards. This time around, it will focus on popular characters from children's entertainment company Studio 100, in an attempt to draw in customers more easily.
The talent show in which popular group K3 is looking for new members, should draw an incredible amount of attention with children especially. JBC will launch a web shop in the Netherlands and to that end, it has even postponed a planned update for its German web shop to incorporate the Dutch web shop.