Ikea gets fans to put catalogue online

Ikea gets fans to put catalogue online

Ikea succeeded in pulling off a remarkable social media stunt: the chain asked Norwegian consumers to take a picture of its paper catalogue and to post it on Instagram. One person per week would then win the product he or she had posted.

Explosive growth of followers

It was a great success and resulted in Ikea Norge’s entire catalogue being posted on Instagram: it took a mere four weeks for the entire catalogue to appear online. Ikea Norge’s other social media channels also benefited from this stunt.

 

At the start of the campaign, Ikea Norway had 130,000 followers on Facebook, but now it nearly reaches 150,000. Its Instagram account went from zero to the most popular brand in Norway on Instagram, with almost 13,000 followers.

 

 

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top