In 2011, German web shop Zalando has increased its turnover from 150 million to 510 million euro, an increase of no less than 240 percent. In its first financial year, 2009, Zalando had achieved a turnover of “just” 6 million euro.
New markets + new categories = success
"We're really pleased with these positive results", stated founder and CEO Robert Genz in a press report. "They show that we have succeeded in expanding into one of Europe's most successful e-commerce companies".
According to Genz, the increased turnover is due to Zalando's expansion into new markets and categories: from just shoes to other clothes, luxury products and even living accessories. The director states that by now, shoes take up less than half of the total turnover.
On the other hand, 50% of its turnover is acquired abroad. Last year, Zalando was active in seven countries. Belgium, Sweden and Spain joined earlier this year and last week, the web shop expanded further to Denmark and Finland. Another increase in turnover for this year therefore seems to be very likely, at the least.
Translated by Sanne Raspoet