Groupon has opened its first own logistics centre in Cincinnati, Ohio. The American company sees this as a move away from offering only daily deals, towards being a distributor in its own right.
Expanding its services
The company’s Groupon Goods and Groupon Reserve gain prominence, with the latter (created in 2011) offering discounts based on your restaurant reservations. Clients do not need to buy a voucher beforehand, as was the habit with Groupon's other deals.
Groupon Goods on the other hand focuses on selling regular products, instead of relying on deals with certain retailers. Groupon Getaways focuses on travels, while GrouponLive targets concert and other event tickets.
The newest addition to the line-up is Groupon Freebies, where customers can get coupons and free samples for particular products. The coupons are only valid for online purchases and have to be (mainly) spent with large national chains in the United States.
"Groupon has shifted its model, it is now basically an online shopping mall,” says Peter Krasilovsky, an analyst with BIA/Kelsey. “The daily deals are still part of that shopping model, but so are online coupons as well as other product types and tools.”
(Translated by Gary Peeters)