Groupon hopes to attach brands to its website by offering their own page, even if they do not have a deal at the time. It is one of the changes that should help get the company out of its slump.
Deals with large brands
The pages will launch later this year and contain a lot of information about the company, like its locations and its promotions, even if they are not on Groupon and only on its website or in its stores.
Groupon has struck deals with Starbucks, O2 and Harry Potter Studios recently and hopes to attract even more big brands in the future, to boost its own image.
New design, new goal
It is all a part of Groupon's new strategy to get more customers to its website, without having to send daily mails containing deals. These mails increasingly get lost in spam filters.
Groupon's website and mobile apps will get a new design to facilitate deal searches and increase its user-friendliness. This should help lower the percentage of mail traffic. Right now, only 10 % comes to the website directly, as everyone else arrives through a mail.
Groupon wants to re-position itself as an online marketplace instead of a daily deal site. It hopes customers will come to Groupon to buy an item they like, not wait for a deal that suits them. It will use the information it has gathered throughout the years to