Groupon has launched Groupon Basics in the United States, through which it will sell household products and drugstore items, with grocery items to follow.
Free membership and delivery
Consumers can already get some 100 items at Groupon Basics, like Gillette razor heads or Dove deodorant, with discounts usually between 20 and 30 %. "We are putting the bulk buying power of Groupon to work for our customers helping them save on serious quantities of the things they buy and use every day - all from the convenience of their home", senior vice-president Aaron Cooper told Techcrunch.
Groupon will take on Costco in the United States, as that service offers similar deals, but requires customers to get a paying membership, which Groupon Basics will not demand. Whoever orders more than 25 dollars, will get free delivery as well.
There are currently no plans to expand Groupon Basics outside of the United States, but it is a step that might be considered if customers abroad show an interest in the service.