Groupon Basics focuses on foods

Groupon Basics focuses on foods

Groupon has launched Groupon Basics in the United States, through which it will sell household products and drugstore items, with grocery items to follow.

Free membership and delivery

Consumers can already get some 100 items at Groupon Basics, like Gillette razor heads or Dove deodorant, with discounts usually between 20 and 30 %. "We are putting the bulk buying power of Groupon to work for our customers helping them save on serious quantities of the things they buy and use every day - all from the convenience of their home", senior vice-president Aaron Cooper told Techcrunch.

 

Groupon will take on Costco in the United States, as that service offers similar deals, but requires customers to get a paying membership, which Groupon Basics will not demand. Whoever orders more than 25 dollars, will get free delivery as well.

 

There are currently no plans to expand Groupon Basics outside of the United States, but it is a step that might be considered if customers abroad show an interest in the service.

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top