Google shows off Project Wing | RetailDetail

Google shows off Project Wing

Google shows off Project Wing

Google has surprisingly revealed Project Wing, a drone-powered delivery system for online purchases. Once again, Google and Amazon clash.

Disaster areas


Project Wing's drones are being developed by Google X, a team that has also created the Driverless Car. Google's intentions are not solely to use the drones to deliver online orders, but to use it in disaster areas. The original idea was to get defibrillators to heart attack victims as drones would be able to move faster than ambulances.


Google has been developing the technology for the past two years and has trialed several times in Australia. Similarly to Amazon's drones, Project Wing will not be able to carry heavy packages, with the limit currently at 10 kilograms. The drone's biggest advantage is its design, which allows it to travel much further than the typical quadcopter design Amazon uses.


The drones will not even have to land to deliver packages. It will lower the package with a wire once it has reached its destination, leaving the package safely on the ground. Google wanted to avoid people grabbing the package from the drone and getting injured in the process.


Google has not given a time frame for the actual launch of these drones, saying a lot of time will pass before it is actually feasible.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top