Internet giant Google is not planning on opening shops in the near future, says Andy Rubin, boss of Google’s Android department. Recently the company had opened up a few pop-up stores and some people saw this as a precursor of a Google chain of stores, but that train of thought has now been debunked.
Pop-up stores not sign for permanent locations
Google had started temporary outlets at Best Buy in the United States and a few at Dixons in the United Kingdom. The plan was to familiarise consumers with the physical products Google has to offer.
Observers saw this as a step towards a chain of Google stores, mainly to familiarize products such as internet glasses Google Glass, Chromebooks, X Phones en Nexus tablets. According to Rubin this isn’t necessary, because consumers will trust in recommendations of their friends and online reviews to make an informed purchase. Furthermore the Nexus tablet isn’t advanced enough to warrant its own stores, says Rubin.