Google not to open own shops

Google not to open own shops

Internet giant Google is not planning on opening shops in the near future, says Andy Rubin, boss of Google’s Android department. Recently the company had opened up a few pop-up stores and some people saw this as a precursor of a Google chain of stores, but that train of thought has now been debunked.

Pop-up stores not sign for permanent locations

Google had started temporary outlets at Best Buy in the United States and a few at Dixons in the United Kingdom. The plan was to familiarise consumers with the physical products Google has to offer.

 

Observers saw this as a step towards a chain of Google stores, mainly to familiarize products such as internet glasses Google Glass, Chromebooks, X Phones en Nexus tablets. According to Rubin this isn’t necessary, because consumers will trust in recommendations of their friends and online reviews to make an informed purchase. Furthermore the Nexus tablet isn’t advanced enough to warrant its own stores, says Rubin.

Questions or comments? Please feel free to contact the editors


Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Back to top