Google is planning a 500 million dollar (370 million euro) investment in Google Shopping Express, a same-day delivery grocery service that has to compete with AmazonFresh.
Focus on product search
Google launched Shopping Express in 2013, allowing customers to buy at local retailers through Google, but the internet giant wants to invest a vast amount to expand the service worldwide.
That would mean Google will clash with Amazon as that company currently dominates the product search branch, a branch Google struggles in. Consumers who look for products on Amazon can immediately order the product, while Google does not offer that service right now, but if it does, it could steal away quite a bit of Amazon's revenue.
The biggest difference between the two behemoths is how they approach smaller retailers. Amazon sells from its own warehouses, while Google only wants to act as an intermediate party, connecting customer and retailer. That will allow it to close its ad circle, getting money from the retailer for search engine ads, while also taking care of the fulfilment part.