Google will offer its advertisers to display Google Shopping ratings for their product ads. The one requirement is that they share their customer ratings with Google.
Only in the United States for now
In order to display a product rating in the ad, advertisers have to share the ratings with Google so that it can use it to give its own rating. At the moment, only American customers can use the service, but it intends to use the system in other markets in the near future.
Google says that research has shown that retailers get more and better traffic if they add ratings to their ads, Twinkle wrote. Obviously, the rating-filled ads are a new source of directly available information for Google.
The company has already informed American web shop customers through its own quality label, Google Trusted Stores, which explains about the quality of a web shop's deliveries and customer service. Web shops have to share that information with Google to get the quality label though.