Former Ticketmaster executive guides Twitter towards e-commerce

Former Ticketmaster executive guides Twitter towards e-commerce

Social networking site Twitter has appointed Nathan Hubbard as head of its newest division. The 38-year-old, a former Ticketmaster executive, has to make sure that tweets can easily result in a completed sale.

Shopping through tweets

Twitter is looking towards e-commerce as a possible new stream of income and in order to stimulate sales through the social network, it will introduce Twitter Product Cards. Instantly displaying the qualities and price of a product should decrease the step towards an actual sale. 

 

This strategy is remarkably similar to what networking site Pinterest has recently done: Pinterest allows for detailed product information - like price, availability and possible purchase points - to be added to shared items.

 

New insights into purchase behaviour

Expanding the purchase possibilities gives Twitter more insight into its users’ interests and purchase behaviour, information which benefits Twitter’s website advertising, representing the bulk of its income at an estimated 583 million dollars (436 million euro) for 2013.

 

Hubbard stated he does not want to compete with e-tailers and payment services, but strives towards collaboration. In any case, an additional growth path suits Twitter just fine as it prepares an IPO (initial public offering) for the stock market.

 

Questions or comments? Please feel free to contact the editors


Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top