French web shop Vente-Privee will focus more on selling food, as these products perform increasingly well on its site. The company will even rethink its supply chain to be able to deliver fresh food fast.
“We are not competing with supermarkets”
In 2014 Vente-Privee wants to sell 4 million bottles of wine and stimulate the sale of fresh food. “We are not competing with supermarkets, because we will remain faithful to our business model: excellent products for low prices. We have no idea what we will be selling next week”, transport director Sebastien Belonne said at a London event, concerning the company’s wish to focus more on food on its web shop.
The French company had opened Miam Miam on Vente-Privee.com in October: a section that offers a daily product from local French producers. The company is now investigating how it can spread this service across Europe.
Logistic improvements are also on the agenda for 2014. “We always charge the customer for the actual logistic costs, but these cannot be higher than 10 % of the purchase. That is why we are always on the lookout for cheaper options and suppliers”, he said. That does not imply that Vente-Privee will deliver faster in the future, as only fresh food will be delivered within a day.