Fashionchick gets new Dutch website | RetailDetail

Fashionchick gets new Dutch website

Fashionchick gets new Dutch website

Fashion platform Fashionchick has updated the Dutch version of its website, something that had already been done at its British site. The platform believed "it was time for something new".

More mature look

Fashionchick's marketing manager Merel Simons explained to Twinkle that six years with the same site meant it was time to update it, with a more mature look. "We have shortened the longer texts and are now using more quotes in our articles, so that the content is more easily shared on social media", she said.

 

The frontpage will no longer hand out coupons, as they are now only available on the product pages of the actual pieces of clothing. It has also added Fashionchick editor information, to give the website a more human face and feeling. "We have partitioned the website in easily manageable sections, based both on our own wishes and customer feedback. I believe this more mature website fits better with the image we want to convey."

 

Fashionchick, which belongs to Sanoma, wants to update its other websites in other markets, to follow the Dutch and British websites.

  

Own television show

On top of that, Fashionchick has recently launched its own miniseries, Lekker Bezig Fashionchick, on Net5, a Dutch women's television station. The miniseries is filled with 1.5 minute episodes, aired during commercial breaks.

 

"You can follow the adventures of three women in their thirties as they encounter funny - and oft recognizable - situations. The main characters were styled by Fashionchick and their looks are available online", the company mentions.

Questions or comments? Please feel free to contact the editors


Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.

Trump targets Amazon

03/04/2018

President Donald Trump has apparently targeted Amazon as his new enemy. He feels the retail giant is taking advantage of the U.S. Postal Service, something he wishes to remedy with a series of new rules and legislation.

Amazon undisputed ruler of French online world

29/03/2018

Amazon is the undisputed leader of the French online world thanks to a 5.6 billion euro turnover and a 19 % market share. According to Kantar Worldpanel, the overall online market in France was worth 30 billion euro in 2017.

Retail is main driver of artificial intelligence innovations

29/03/2018

Retail companies will invest about 2.76 billion euro in artificial intelligence this year. According to research firm IDC, they are the main driver for AI worldwide, ahead of the banking sector.

Amazon and Monoprix will collaborate

27/03/2018

Amazon will make a huge leap forward in France, thanks to a new collaboration with the French chain Monoprix. A large section of the latter’s product range will soon become available to Amazon Prime Now subscribers.