Facebook has told its developers that it will no longer use sponsored posts from 9 April onwards. Sponsored posts appear in a user’s Newsfeed, based on the pages they and their friends like.
Different path than Google
At the moment, companies can pay Facebook to appear in the newsfeed of friends of whoever liked their page. That way, they can try to attract more attention and more likes. The sponsored post got introduced in 2011, but has had to endure continuous criticism.
With Facebook now scrapping these posts, it seems to listen to that criticism, although it is quite likely that Facebook will introduce a new form of advertising someday soon. Meanwhile, Google is heading in the opposite direction: the internet giant has changed its Google+ user licence agreement to allow sponsored content based on likes.
(Translated by Gary Peeters)