Facebook halts sponsored posts

Facebook halts sponsored posts

Facebook has told its developers that it will no longer use sponsored posts from 9 April onwards. Sponsored posts appear in a user’s Newsfeed, based on the pages they and their friends like.

Different path than Google

At the moment, companies can pay Facebook to appear in the newsfeed of friends of whoever liked their page. That way, they can try to attract more attention and more likes. The sponsored post got introduced in 2011, but has had to endure continuous criticism.

 

With Facebook now scrapping these posts, it seems to listen to that criticism, although it is quite likely that Facebook will introduce a new form of advertising someday soon. Meanwhile, Google is heading in the opposite direction: the internet giant has changed its Google+ user licence agreement to allow sponsored content based on likes.

 

 

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top