Facebook goes for trending topics

Facebook goes for trending topics

Facebook wants to give its users an overview of the trending topics in their region. Messages from governments, companies, organizations and their friends about these topics will be included.

New commercial opportunities

Facebook will add this widget to the top right corner of the page, but only the United States, Canada, Great Britain, Australia and India will take part in the test. The new feature will also currently be limited to Facebook's computer version, as the social network site is still working on a mobile version.

 

With the feature, Facebook is following in the footsteps of Twitter, that has been using a “trending topics” widget for quite a while. The new application is not only useful for users, but will probably also result in new commercial opportunities for Facebook. It also fits right into its new strategy to nestle itself closer to today’s news and whatever interests its audience.

 

 

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top