Facebook wants to give its users an overview of the trending topics in their region. Messages from governments, companies, organizations and their friends about these topics will be included.
New commercial opportunities
Facebook will add this widget to the top right corner of the page, but only the United States, Canada, Great Britain, Australia and India will take part in the test. The new feature will also currently be limited to Facebook's computer version, as the social network site is still working on a mobile version.
With the feature, Facebook is following in the footsteps of Twitter, that has been using a “trending topics” widget for quite a while. The new application is not only useful for users, but will probably also result in new commercial opportunities for Facebook. It also fits right into its new strategy to nestle itself closer to today’s news and whatever interests its audience.
(Translated by Gary Peeters)