Fab.com opening physical stores

Fab.com opening physical stores

The American online design retailer Fab.com is opening up physical stores in London and Berlin. They will mainly be used as showroom: customers can come and have a look at the products they can order online.

High street showrooms

“The rationale is that people can come in, touch, feel and look at how it will be in their home – afterwards they can buy on their mobiles in the store", said European CEO Maria Holland in an interview with the Financial Times. However, she didn’t say how many stores they plan on opening up.

 

The shops will mainly come in the most important shopping streets. They will also have quite large surfaces. The online chain has already mandated real estate agents to look for suitable buildings.

 

Almost break-even

Fab.com is swimming against the current with its decision, as more physical retailers are focusing more on online sales. Fab.com does not start from scratch though: when it bought German furniture producer MassivKonzept earlier this year, it also acquired its physical shop in Hamburg to change it into a showroom.

 

Fab.com is expecting sales of 100 million dollar or 75 million euro this year in Europe. About sixty percent will come from Germany and Austria. The company is also on its way to break even for the first time in 2014.

Questions or comments? Please feel free to contact the editors


Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top