Ecommerce Europe launches international quality seal | RetailDetail

Ecommerce Europe launches international quality seal

Ecommerce Europe launches international quality seal

European web shops should get an international quality seal, at the latest by 1 January 2015 according to statements from the Ecommerce Europe president at the Global E-commerce Summit in Barcelona.

International guarantee

Wijnand Jongen, the president of the Dutch trade organization, announced the news. He is also the Ecommerce Europe president as well, the overarching organization representing European web shops.


According to Jongen, the seal should be for "every company, at a low cost and based on non-profit and self-regulation", Twinkle wrote. When Ecommerce Europe was founded in 2012, Jongen already spoke of his desire to get international guarantee at web shops, but agreed that it would not be feasible in the short term. "A guarantee, with dispute settlements and so forth, is a long-term ideal and not something that can be arranged in a year. You will need approval from the European Commission and its Digital Agenda, of all member states and consumer organizations", he said back then.


For everyone

The mark will not only serve large companies, but also has to be available to smaller and average-sized companies, which is why its costs have to be kept low. Online shops will self-regulate which stores get the seal, but more details will be divulged at a later time.

Emota, the European Multi-channel and Online Trade Association, has launched its own European quality seal several months ago. used to belong to that organization as well, but left it to collaborate on Ecommerce Europe, unlike Belgian SafeShop which is part of Emota.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top