Ecommerce Benchmark has been launched

Ecommerce Benchmark has been launched

Last week Ecommerce Foundation launched its Ecommerce Benchmark, in a collaboration with Dutch branch organisation Thuiswinkel.org. The tool will enable companies to compare and - if need be - improve their online activities.

"New management area"

In total, the tool offers 21 different indicators, tracking the entire customer journey alongside internal and external organisational and financial performances. "Ecommerce is a new area of management. Companies tend to make the same mistakes over and over again and try to re-invent the wheel. This benchmark is a perfect example of how national groups can create benefits together, benefits that companies cannot achieve individually", Wijnand Jongen, Thuiswinkel.org's president, said.

 

All information required from companies will be completely confidential and will not be used for any other purposes. Companies can even choose to fill in the required information anonymously.

 

The benchmark will be available to companies in the Netherlands, Austria, Denmark and Poland, with other countries still to come. Non-European companies have also expressed an interest in the benchmark tool.

Questions or comments? Please feel free to contact the editors


Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top