Last week Ecommerce Foundation launched its Ecommerce Benchmark, in a collaboration with Dutch branch organisation Thuiswinkel.org. The tool will enable companies to compare and - if need be - improve their online activities.
"New management area"
In total, the tool offers 21 different indicators, tracking the entire customer journey alongside internal and external organisational and financial performances. "Ecommerce is a new area of management. Companies tend to make the same mistakes over and over again and try to re-invent the wheel. This benchmark is a perfect example of how national groups can create benefits together, benefits that companies cannot achieve individually", Wijnand Jongen, Thuiswinkel.org's president, said.
All information required from companies will be completely confidential and will not be used for any other purposes. Companies can even choose to fill in the required information anonymously.
The benchmark will be available to companies in the Netherlands, Austria, Denmark and Poland, with other countries still to come. Non-European companies have also expressed an interest in the benchmark tool.