Ecommerce Benchmark has been launched | RetailDetail

Ecommerce Benchmark has been launched

Ecommerce Benchmark has been launched

Last week Ecommerce Foundation launched its Ecommerce Benchmark, in a collaboration with Dutch branch organisation The tool will enable companies to compare and - if need be - improve their online activities.

"New management area"

In total, the tool offers 21 different indicators, tracking the entire customer journey alongside internal and external organisational and financial performances. "Ecommerce is a new area of management. Companies tend to make the same mistakes over and over again and try to re-invent the wheel. This benchmark is a perfect example of how national groups can create benefits together, benefits that companies cannot achieve individually", Wijnand Jongen,'s president, said.


All information required from companies will be completely confidential and will not be used for any other purposes. Companies can even choose to fill in the required information anonymously.


The benchmark will be available to companies in the Netherlands, Austria, Denmark and Poland, with other countries still to come. Non-European companies have also expressed an interest in the benchmark tool.

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German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

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