Online retail platform eBay is going to allow its users to follow the movements of other users. They will also get the possibility to see an even more personalised collection on the homepage.
‘Stalking’ others for more conversion
These projects are next step for eBay in its plans to integrate social media in its sales strategy. Since October users have had the possibility to mark subjects that interest them, which gives eBay the opportunity to personalise the homepage of users by showing objects that interest them.
These new tools offer extra possibilities: visitors will be able to create their own collections and have them connect more to their personal interests. Better than eBay could.
Users will also be able to follow other users, buyers as well as sellers, on the website. The new tools should heighten the involvement of the consumer with the retail platform, which should lead to higher sales. eBay says conversion rose significantly after the first changes to the personalised homepage in October.