E-commerce giant eBay is developing an online platform for selling luxury fashion, which should be operational by the spring of 2014. The online marketplace is currently negotiating with a number of fashion labels to sell their products through the new platform.
Luxury platform aimed at rich m-tail consumers
EBay is not just the second-hand marketplace it started as any more: two years ago eBay bought GSI Commerce, which developed and managed online shops for brands and retailers such as toy retailer Toys R Us, electronics chain Radioshack and shoe label Timberland.
Currently eBay is also working on a platform for luxury fashion: according to American fashion news site Drapersonline the platform has already had talks with retailers such as Karen Millen and Reiss and the designer label Marc Jacobs. The platform, which has no name yet, would sell pieces of clothing at full price.
The application for luxury brands will firstly be developed for mobile transactions via smartphones or tablets. Only in a later stage will there be a website that can be used on normal computers.