eBay buys virtual fitting room software

eBay buys virtual fitting room software

Internet giant eBay has purchased computer graphics specialist PhiSix, a start-up which has developed software to turn photographs into 3D-models that simulate a certain dress code, for an undisclosed fee.

Step closer to a virtual fitting room

One of the biggest problems of online fashion boutiques is that customers are not able to try their purchases, increasing the chance of a mismatch and therefore the number of returns. EBay realizes this as well and has purchased 3D specialist PhiSix to remedy the problem.

 

The latter develops virtual 3D models of pieces of clothing based on photographs and then simulates how these items would fit on different (moving) figures, showing the potential customer if the item would fit him or her and whether the size is the right one. As these sizes often differ from brand to brand, being able to try them out (virtually) is a huge plus. Jonathan Su, previously a researcher at Intel, founded PhiSix in 2012.

Questions or comments? Please feel free to contact the editors


Rakuten bridges gap to Japanese online consumer

30/10/2017

In Alibaba and Amazon’s shadow, Japanese Rakuten Ichiba is quickly developing. Several Western chains are using the platform to sell their products to Japanese online consumers.

Whole Foods contributes to Amazon's enormous turnover increase

27/10/2017

American Amazon’s third quarter turnover grew a lot once more, partially thanks to Whole Foods. This was the first time the chain’s turnover was added to Amazon’s overall turnover.

More than half of American families subscribed at Amazon

21/10/2017

An astonishing ninety million Americans have joined Amazon’s subscription program, Amazon Prime. Considering there are 126 million families in the United States, it is clear that Amazon has a tight grip on its home territory. What can Europe learn from this?

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Back to top