E-tail giant Rakuten sells 15% more in first quarter | RetailDetail

E-tail giant Rakuten sells 15% more in first quarter

E-tail giant Rakuten sells 15% more in first quarter

The division of the Japanese giant Rakuten that focuses on e-commerce has had sales of 68.776 billion yen (521 million euro) in the first quarter of 2013, 15.3% more than in the same period of 2012. The company made a profit of 15.727 billion yen (119 million euro), 6.8% more than a year ago.

‘Super sales’ and improved logistics

The management says it worked on strengthening sales through smartphones and tablets, on promotions using the ‘Rakuten Super Sales’ and on the improvement of deliveries, all in that first quarter.

 

On its home market Rakuten profited from the expansive policy of the central bank of Japan to increase consumption. Online trade also is getting more established, which produces more unique buyers. Those factors combined lead to a rise in sales of 14.5 percent.

 

Sights on abroad

Meanwhile Rakuten keeps on investing in further expansion, especially abroad. At the moment only a fraction of sales are made outside of Japan, but the company wants to increase that number to no less than 70%. Takeovers will be involved to increase sales abroad.

 

Today the company owns a German online shop, while delivery in the Benelux is also possible via the international website Rakuten.com. To increase sales on existing sites, Rakuten uses points programmes that have proven their success in Japan.

 

Internet trade is only one of the divisions of Rakuten. The other division focus on online banking, online telephony and even managing a baseball team.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.