The division of the Japanese giant Rakuten that focuses on e-commerce has had sales of 68.776 billion yen (521 million euro) in the first quarter of 2013, 15.3% more than in the same period of 2012. The company made a profit of 15.727 billion yen (119 million euro), 6.8% more than a year ago.
‘Super sales’ and improved logistics
The management says it worked on strengthening sales through smartphones and tablets, on promotions using the ‘Rakuten Super Sales’ and on the improvement of deliveries, all in that first quarter.
On its home market Rakuten profited from the expansive policy of the central bank of Japan to increase consumption. Online trade also is getting more established, which produces more unique buyers. Those factors combined lead to a rise in sales of 14.5 percent.
Sights on abroad
Meanwhile Rakuten keeps on investing in further expansion, especially abroad. At the moment only a fraction of sales are made outside of Japan, but the company wants to increase that number to no less than 70%. Takeovers will be involved to increase sales abroad.
Today the company owns a German online shop, while delivery in the Benelux is also possible via the international website Rakuten.com. To increase sales on existing sites, Rakuten uses points programmes that have proven their success in Japan.
Internet trade is only one of the divisions of Rakuten. The other division focus on online banking, online telephony and even managing a baseball team.