Coca-Cola relaunches drink on Amazon

Coca-Cola relaunches drink on Amazon

Softdrink manufacturer Coca-Cola will relaunch Surge after it had been taken off the market more than a decade ago. It will only be available on Amazon.com though.

Mountain Dew competitor

 

Surge was originally launched as a Coca-Cola-backed competitor for Pepsi's popular Mountain Dew. The company decided to pull the Surge plug 12 years ago, but it will temporarily relaunch it on Amazon.com. The reason for its return? A Facebook fan page of 128,000 people lobbied for a long time to get the drink back.

 

It is the first time that Coca-Cola has launched a product that is only available online. "This will be a great learning experience for us and a refreshing opportunity for fans", Wendy Clark said. She is Coca-Cola's president of North America Sparkling & Strategic Marketing.

Questions or comments? Please feel free to contact the editors


Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Back to top