Claire’s launches European online shop

Claire’s launches European online shop

American chain Claire’s has launched its European web shop: the retailer of jewelry, cosmetics, hair- and fashion accessories, which is very popular with women aged 14 to 23, will now deliver its products in more than 180 countries worldwide.

With the (British) customer in mind

Ever more retailers are acknowledging that a multi-channel strategy is not a luxury anymore, but something of vital importance. Claire’s has finally decided to follow suit: the American accessory brand for girls and young adult females has therefore launched its European online shop from England.

 

“We have created the site with our consumers in mind”, David Devany, director of European e-commerce activities. Those consumers seem to be very British, because the shop is only accessible in English and whoever surfs to www.claires.eu gets redirected immediately to www.claires.co.uk.

 

Otherwise the statement of Devany is right: the shop offers a nifty “gift finder” for those people looking for gifts, a whole list of online boutiques, video content (with “how to”-tutorials), music lists and links to social media, “our consumers’ key communication channel”. Next to the normal assortment that can be found in physical stores, the online shop will also offer “web only”-products.

 

Also mobile

Claire’s has studied its young customers well and it shows: the online shop is also ready for m-commerce. “By the end of 2014, we foresee that mobile transaction usage will overtake desktop computers”, says David Devany.

 

“Right now, 66 per cent of 14-23 year-olds own a smartphone and 73 per cent of teens are active on social media. We wanted our site to be an extension to our consumers' lifes, an engaging destination to explore the latest trends and share their voice with us.”

 

“The launch of e-commerce for our European business is very exciting for us. It enables us to give our consumers a true 360 degree shopping experience, with the possibility to shop in-store, online and on mobile”, says Beatrice Lafon, president of Claire’s Europe.

 

More than 3,000 shops

Claire’s Stores is one of the largest specialised retailers of fashionable accessories and jewellery for girls and young women aged 3 to 27 worldwide. Last year it had net sales worth 1.56 billion dollar (+4.1%), more than 1.2 billion euro.

 

At the start of the year the company had 3,085 stores in North America, Europe and China and it has 392 boutiques in franchise (among other in Turkey, the Middle East, Central and South America).

Questions or comments? Please feel free to contact the editors


Dutch eCommerce industry faces shortage of employees

17/07/2017

Dutch eCommerce companies struggle to find sufficient employees to handle the industry’s growth. More than half of the companies have job openings that can hardly be filled.

Alibaba launches its own intelligent speaker

05/07/2017

Chinese Alibaba has now also entered the intelligent speaker market, following Amazon, Apple and Google. Its main attraction is that the speaker is a lot cheaper than the competition. A small group can now trial the device for one month.

Media-Saturn wants to turn back Redcoon acquisition

27/06/2017

Media-Saturn has adopted a very peculiar strategy to get web shop Redcoon’s losses to disappear. It filed a lawsuit to retroactively cancel its 2011 acquisition.

Europe hands Google record fine

27/06/2017

According to the European Commission, Google took advantage of its market position to more prominently feature its own products in the search results. The fine is an astonishing 2.42 billion euro.

Metro Group invests in mobile payment solution

27/06/2017

German Metro Group invested in British start-up Yoyo Wallet, a rapidly-growing European mobile payment service. Together with other companies, Metro Group invested 14 million euro in Yoyo Wallet.

Ikea launches store on Amazon

19/06/2017

Only a week after Ikea’s announcement about third party sales, the Swedish furniture store chain reveals its own store on Amazon, filled with an extensive product range.

Back to top