Chinese e-commerce surpasses American e-commerce | RetailDetail

Chinese e-commerce surpasses American e-commerce

Chinese e-commerce surpasses American e-commerce

The Chinese Ministry of Commerce has released numbers last week which indicate that its online retail turnover has surpassed that of the United States.

Fast growth

According to the 2013 'China E-commerce Development Report', Chinese people purchased 217.9 billion euro online last year, a 41.2 % growth compared to the year before. That means e-commerce grows three times as fast as the rest of Chinese retail and now represents 7.8 % of China's total retail turnover.

 

That growth even outpaces the United States' growth and total numbers. American online sales in 2013 reached 192.85 billion euro, a 16.9 % growth compared to the year before.

 

302 million shoppers

China had 302 million online shoppers last year, a 24.7 % increase compared to 2012, while expectations are that some 30 million people will have an e-commerce related job by 2015. The report also states that 1.2 trillion euro was spent in Chinese e-commerce in 2013, even though this also includes deals between companies.

 

"Driven by new technology and innovative business models, the e-commerce industry has become one of the new engines for the economic development in China and helps Chinese companies explore the international market", Li Jinqi (director of the bureau of e-commerce at China's Ministry of Commerce) said.

 

84 % through Alibaba

These numbers serve as a way to assess Alibaba's performance, as Alibaba stated to having a 182 billion euro retail turnover through its online marketplaces Taobao and Tmall, which is 84 % of China's total online retail turnover.

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