French retail group Carrefour has acquired full control of online store Rue de Commerce's shares, a move designed to strengthen Carrefour's omnichannel strategy.
5 million unique visitors per month
According to Carrefour, Rue de Commerce attracts about 5 million unique visitors per month, making it an important player in the French non-food eCommerce industry. It now hopes to take advantage of Rue de Commerce's strong brand and knowledge as assets within its own company structure.
The European Commission already approved Rue de Commerce's acquisition in November 2015, because it did not see any anti-trust issues as both companies differed enough. The acquisition itself was announced in August 2015.
Rue de Commerce, founded in 1999, managed a 458.3 million euro turnover in 2014 thanks to those 5 million unique visitors per month. Its online store is similar to Bol.com, acquired by Ahold several years ago. It offers third party sellers a platform to sell their products on Rue de Commerce.