Burberry starting "Collect-In-Store" service in Belgium | RetailDetail

Burberry starting "Collect-In-Store" service in Belgium

Burberry starting "Collect-In-Store" service in Belgium

British luxury brand Burberry wants to speed up the growth of its web shop and that is why it is promoting and expanding its newest Collect-In-Store service. From now on, Belgian and Dutch customers can also use it.

Order today, pick it up tomorrow

"Collect-In-Store" had been successfully tested this spring in Great Britain and was then slowly expanded. That was a success, as Burberry’s most recent trading update mentioned: “Sales through iPads in stores and the ‘order online, pick up in the store’ concept both performed strongly, as consumers continue to change their behaviour.”

 

It is therefore no surprise that Burberry is notifying its fans with an email, saying that its “Collect-In-Store” service will be expanding to more countries and an increasing number of boutiques. Currently, consumers in 19 countries are able to purchase Burberry products this way.

 

Belgium and the Netherlands are among these nations: Burberry has its own boutiques in Amsterdam (PC Hooftstraat), Antwerp (Schuttershofstraat) and Brussels (Waterloolaan). Remarkable is that Burberry guarantees a pick-up the day after the order was made (if made before 15h on a weekday). Consumers have ten days to pick up their orders in a Burberry boutique of their choice.

 

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Takeaway.com acquires Eastern European competitors

23/02/2018

Fast food supplier Takeaway.com acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service

20/02/2018

The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again

09/02/2018

There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

European Union bans geoblocking

07/02/2018

Consumers can no longer automatically be diverted to another website or be blocked from visiting a website abroad. The European Parliament reached an agreement on this issue and the ban will probably go in effect later this year.

JD.com is looking at Europe

06/02/2018

Chinese JD.Com has plans to conquer Europe soon, which would make it a serious competitor for Amazon. The web shop’s first European market will most likely be France.

Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Back to top