British luxury brand Burberry wants to speed up the growth of its web shop and that is why it is promoting and expanding its newest Collect-In-Store service. From now on, Belgian and Dutch customers can also use it.
Order today, pick it up tomorrow
"Collect-In-Store" had been successfully tested this spring in Great Britain and was then slowly expanded. That was a success, as Burberry’s most recent trading update mentioned: “Sales through iPads in stores and the ‘order online, pick up in the store’ concept both performed strongly, as consumers continue to change their behaviour.”
It is therefore no surprise that Burberry is notifying its fans with an email, saying that its “Collect-In-Store” service will be expanding to more countries and an increasing number of boutiques. Currently, consumers in 19 countries are able to purchase Burberry products this way.
Belgium and the Netherlands are among these nations: Burberry has its own boutiques in Amsterdam (PC Hooftstraat), Antwerp (Schuttershofstraat) and Brussels (Waterloolaan). Remarkable is that Burberry guarantees a pick-up the day after the order was made (if made before 15h on a weekday). Consumers have ten days to pick up their orders in a Burberry boutique of their choice.
(Translated by Gary Peeters)