Dutch clothing chain The Sting has launched a British version of its web shop, where customers can choose to get orders home-delivered or pick them up in one of the chain's two stores in London.
British customers can also return orders for free, similar to the company's Dutch web shop. German and Belgian consumers will also be able to order items on thesting.com soon. In total, the Dutch chain has 4 stores in either country, Belgium and Germany.
The Sting also wants to support its mobile customers, leading the company to create different versions of its website for desktops, tablets and smartphones. About the choice to opt out on responsive design, marketing manager Willem Wijnen told Twinkle that "It is not a good option, as you will have to make too many choices during the design process because you are developing for several appliances at the same time. I don't want to have to choose". Soon, the company will also release mobile applications.