Beslist.nl may lose large clients | RetailDetail

Beslist.nl may lose large clients

Beslist.nl may lose large clients

Beslist.nl wants to incorporate a new business model, but a number of its large clients may not approve of the move and pull out.

Beslist.nl wants to move away from click payments to a percentage of a sale, tracked through a conversion pixel, but several advertisers believe it will also reveal other information which they do not want to reveal. Fonq.nl, Wehkamp, Coolbue and Bol.com have already stated they would stop any collaboration if Beslist.nl continues on this path.

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