The Benelux is the largest growth market for mobile purchases, according to an online study. The percentage of online Benelux sales through mobile devices has grown 14 % from 2012 to 2013.
Strong growth in transaction numbers
Belgium, the Netherlands and Luxembourg are at the top of the European pack according to this study, alongside Scandinavia. In total, the number of transactions grew 119 %, which represents a European second place. First is Great Britain with a 137 % growth and third is Scandinavia with 116 % according to the Zanox Mobile Performance Barometer 2013.
"The growing reach of mobile appliances, new solutions and usability, influence possible purchases", Thomas Joosten, director of the board at Zanox, said. The ad network has experienced a relentless upward trend for mobile shopping over these past few years. "That enthusiasm grows day by day, with an increasing number of consumers shopping on their mobile appliance."