Benelux largest growth market for e-commerce | RetailDetail

Benelux largest growth market for e-commerce

Benelux largest growth market for e-commerce

The Benelux is the largest growth market for mobile purchases, according to an online study. The percentage of online Benelux sales through mobile devices has grown 14 % from 2012 to 2013.

Strong growth in transaction numbers

Belgium, the Netherlands and Luxembourg are at the top of the European pack according to this study, alongside Scandinavia. In total, the number of transactions grew 119 %, which represents a European second place. First is Great Britain with a 137 % growth and third is Scandinavia with 116 % according to the Zanox Mobile Performance Barometer 2013.


"The growing reach of mobile appliances, new solutions and usability, influence possible purchases", Thomas Joosten, director of the board at Zanox, said. The ad network has experienced a relentless upward trend for mobile shopping over these past few years. "That enthusiasm grows day by day, with an increasing number of consumers shopping on their mobile appliance."

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German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

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