Belgian retailers now welcome on | RetailDetail

Belgian retailers now welcome on

Belgian retailers now welcome on

Starting today, Belgian retailers are able to sell products on, something that Dutch retailers have been able to do since 2011.

"Additional stimulus for Belgian ecommerce"


An own web shop is not required to be able to sell on More than 10,000 Dutch retailers have joined already and that has boosted's range of products by 1.5 million unique products.


"We want to expand our Dutch sales formula to Belgian retailers, which could be an additional stimulus for Belgian ecommerce. It offers those retailers an opportunity to reach abroad and access millions in the Netherlands. As we share knowledge and experience with a new wave of retailers, we can expand our product range and improve our store for our customers", Jan Huysmans (director Belgium at said.


Third party-sold products are placed in between's own products and third party sellers are even allowed to sell the same items sells. The company feels this will broaden the price range and delivery options for its customers.'s payment service will be used for all transactions and the specific delivery and return policy will be mentioned at the very end of the transaction. is one of the very first Belgian stores to take up on its offer. "We have profitable web shops with children's bedrooms, children's and baby items and garden furniture, but by adding our product range to, we hope to garner more visibility while we should also benefit from's reliability and reputation", Jelle Ryckoort - online marketeer at - said. "We can now expand in the Netherlands without too much effort to attract people to our web shops, while we can take advantage of's efforts."

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