Belgian e-commerce will reach 2.2 billion euro this year and 9.7 % will come through m-commerce. That means that smartphone and tablet-generated sales will reach 213 million euro.
55 % of web shops has mobile site
According to BeCommerce, 55 % of all Belgian web shops offer products and services through mobile appliances, nearly 4 times as much as in 2011. Apparently, 45 % is "still reticent to engage in m-commerce".
About half of Belgian e-tailers use an "adaptive mobile site", which means that the website will change depending on what appliance the consumer uses. Half also has a mobile application to further facilitate consumer navigation.