Belgian m-commerce up to 213 million euro this year | RetailDetail

Belgian m-commerce up to 213 million euro this year

Belgian m-commerce up to 213 million euro this year

Belgian e-commerce will reach 2.2 billion euro this year and 9.7 % will come through m-commerce. That means that smartphone and tablet-generated sales will reach 213 million euro.

55 % of web shops has mobile site


According to BeCommerce, 55 % of all Belgian web shops offer products and services through mobile appliances, nearly 4 times as much as in 2011. Apparently, 45 % is "still reticent to engage in m-commerce".


About half of Belgian e-tailers use an "adaptive mobile site", which means that the website will change depending on what appliance the consumer uses. Half also has a mobile application to further facilitate consumer navigation.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top