Beacons result in more interaction

Beacons result in more interaction

An American study from inMarket shows that consumers interact way more with advertised products if they receive such ads through store-located beacons.

"Beacons are the future"

According to the research, interaction is 19 times higher with advertised products through beacons. The interaction is to pick up the product and scan its bar code. An app is used 16.5 times more often in a store and shoppers are 6.4 times more likely to keep a shop app if they get beacon messages.

 

InMarket, which develops beacons itself, observed 25,000 shoppers in a 30-day period. "This is the first data gleaned from a beacon rollout at scale that prove that beacons WILL become commonplace and accepted by users when implemented correctly", inMarket CEO Todd Dipaola told Techcrunch.

 

According to him, a customer's smartphone will act as a concierge, helping to find the right products while giving additional information. Retailers who want to use the beacons to push through as many advertisements as possible, will not have any positive effects from their use. 

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top