The holiday period has helped Asos tremendously: in its final quarter of 2013 the online retailer achieved a turnover growth of more than a third. In total, it raked in 343 million pound (410 million euro) in sales.
Even stronger rise on European mainland
The online fashion retailer can brag with a 37 % turnover increase worldwide, but especially the European mainland provided a growth of more than 60 %, reaching 105 million euro. Asos had 7.9 million active customers in 2013, a 41 % increase over 2012. CEO and founder Nick Robertson believes better delivery options and the addition of a wider range of payment options aided the successful growth.
The company will expand the capacity in its Barnsley logistics centre in the United Kingdom, as well as open a central distribution centre in Europe to lower costs for deliveries outside of the United Kingdom. There are also plans for another distribution centre in the United States.
Asos had already opened a Chinese website in November, even though analysts do not think that really impacted the fourth quarter results in 2013. They do expect the company to easily achieve its goals in 2014 if it maintains this growth.
(Translated by Gary Peeters)